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Tools for Lead Generation

To select the most suitable lead generation tool for you consider some of the key points in this article.

Even with today’s booming digital tools market, many businesses continue to face challenges in finding the right tools to support their lead generation efforts. Nevertheless, not only are there great resources out there, but they can come with very affordable price tags for companies on a budget.


A great lead generation tool is essentially a piece of software that makes it easy to capture qualified leads with minimal effort in maintenance. Also, usability and integration where you need to share data between different tools (e.g. exporting landing page data to Google Analytics) are crucial.


There are multiple different categories of lead generation tools. You might be looking for b2b lead generators or b2c, there is something out there for every type of business. To find the best solution for your company, we have broken down a few categories for you.

 1. On-page lead generation tools: To help you capture leads on your website.

Lead generation tools are great for taking advantage of the visitors that are already coming to your site. They help you create pop-ups, good CTA’s and overall help to navigate a possible customer to becoming a lead. The negatives of on-page lead generators are that the design might not suit your brand, pop-ups could be annoying to the customer and you could potentially do this for free anyway with your current website provider.


If you think on-page lead generation tools would be beneficial for you here are a few to check out:

- Driftrock
- Optinmonster
- Unbounce
- Intercom
- Wistia Turnstile
- Qualaroo
- Hello Bar

2. Inbound lead generation tools: To help you bring more leads to your website and to other channels.

Inbound lead generation tools can be used for people with a lot of time to plan to generate leads and traffic from other websites. This allows to tap into popular social media apps and high traffic websites to generate leads and traffic, but can be limiting for a lot of companies and affect the overall brand image. Here are a few to check out:

- LinkedIn Sales Navigator
- Everwebinar
- Quora
- Hootsuite
- SlideShare

3. Search marketing tools: To increase traffic from organic and paid search and generate more on-site leads.

Organic and paid search are important channels in terms of bringing new visitors to your website but they’re also very competitive. There are great tools to use to improve your SEO, generate traffic and make sure you gain valuable leads in the process.

- SEMrush
- Ahrefs
- Yoast SEO plugin
- Twilio

4. Lead generation softwares

There are different types of lead generation softwares out there, but they usually contain the following tools - landing page builder, database sorting, cleaning and organisation, as well as some type of analytics. Lead generation softwares can help businesses to be GDPR compliant, scale and measure their lead generation success.

- Haavi

Haavi makes the lead generation process easier, creating a flow of warm leads for your business that can be turned into sales with less effort. It also has an affiliate tool, where you can drive traffic from affiliates with and ease. If you are interested in Haavi, you can book a free introductory call and get 14 days free to test the software out.


To sum up, being successful in lead generation can mean different things to different businesses. Success to you could mean more sales and business growt hor it could be offering the best customer experience and fantastic reviews. When finding a solution for you understand what are your needs and wants and the time frame you are willing to spend on lead generation.

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